Anand Software and Training recently updated the company website anandsoft.com to Hyper Text Transfer Protocol Secure (HTTPS) by using secure certificate. HTTPS is secure version of regular HTTP (short for Hyper Text Transfer Protocol), the protocol of the Internet, over which millions of users access the web servers worldwide. The ‘S’ at the end of HTTPS stands for ‘Secure’. HTTPS protocol offers end-to-end transmission encryption and no one in between would be able to hack the data being trasferred between your computer and the website. In earlier days, https (often used in small letters) was used only with transaction oriented websites such as banks, ecom, and government websites. However, these days most of the websites are supporting https due to privacy and security concerns. Given below are some of the advantages of using https protocol over http:
- Improved Search Engine Ranking: Google, Bing and other search engines stated that https is a ranking signal and the sites with https protocol are given some preference over non-https sites.
- Referrer URL: When a secure referrer is provided to non-secure site, the referrer URL is lost. By using https, referrer data is preserved, which may be used in website analytics.
- Privacy and Security: As mentioned earlier, https offers secure communication protecting the user data being sent to and from the web server. By using https, a secure tunnel is formed between user computer and the website and all the information flowing between the client and sever are secure and encrypted.
Web browsers such as Internet Explorer, Firefox and Chrome also display a green padlock icon in the address bar to visually indicate that a HTTPS connection is in effect. It encrypts all communication, including URLs. A yellow padlock is displayed if the page contains non secure links such as images hosted using just http.
Given below are the best practices when switching to HTTPS:
- There are several types of certificates for use with a website. Decide the type of certificate you need: single, multi-domain, or wildcard certificate
- Use 2048-bit key certificates where possible
- Use relative URLs for resources that reside on the same secure domain
- Use protocol relative URLs for all other domains
- Don’t block your HTTPS site from crawling using robots.txt
- Subscribe to Google Analytics (often called GA) to track your HTTP to HTTPS migration carefully in your analytics software and within Google Webmaster Tools (often called GWT).
- Remember to provide permanent redirects from http to https URLs using htaccess file.
- Submit you revised sitemal.xml so that Google and other search engines get the new map of your website.
There might be slight dip in your website traffic during transition period which is most likely to get back after all the new URLs are crawled and indexed properly. Check out for any Google emails suggesting any difficulty with crawling your website.
Check out the new secure anandsoft.com and leave your comments with webmaster at anandsoft.com.